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Results 1 to 5 of 12
Distribution Channels
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As with any aspect of your business and personal lives, it's important to keep vehicles and the related expenses separate. The type of vehicle arrangement that will be most financially favorable depends on your particular situation. Before you start using an automobile for your business, address these financial considerations first.
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Many people use the word “distribution” as if it were a tactic when in fact it is a goal. Any bozo can say the word as if it’s a magic bullet; the test is the ability to achieve distribution. This article offers advice on how consumer-facing startups can achieve distribution, particularly through partnerships.
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If your business mails products directly to customers, whether the order is taken online, over the phone, or via mail, you must follow the FTC's Mail or Telephone Order Merchandise Trade Regulation Rule. Learn what it is and how to follow it here.
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eBay has become one of the leading marketing resources and distribution channels for individuals and businesses. Noting the fast and diversified growth of the eBay marketplace, this article describes eBay's utility for entrepreneurs interested in getting started as an eBay seller.
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Getting your products to your customers means choosing the right distributor. Learn about your options and discover ways to find the best distribution system for your company.
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Results 1 to 5 of 8
Overviews
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Even though the list of potential mistakes that retailers can make is long, the author has found these five to be some of the most frequent and devastating. Increase your odds of success by avoiding these potential pitfalls.
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The trend toward atypical 24-hour businesses--ones that offer more than greasy food--made headlines lwhen Apple opened a 24-hour computer store in the middle of Manhattan. But Apple isn't the only business catering to late-night consumers. Entrepreneurs across the country have been successfully applying the 24-hour business model to everything from computer repairs to dog grooming. These out-of-the-ordinary 24-hour businesses keep customers coming in around the clock.
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Someone told us recently that at many companies, “Products don’t get launched, they escape.” If that statement strikes you as more true than funny, let us introduce you to the five D’s of effective product launches: Discover, Define, Design, Develop and Deliver.
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Picture a woman stepping out of her car in Manolo Blahnik shoes as a toy pinscher lounges inside of the Louis Vuitton bag swinging from her shoulder. Once upon a time, you could almost safely assume that she was a member of the economic elite. But today it's possible that this woman is an average member of the middle class only minimally splurging to own the luxuries she's always fantasized about, including the dog--even if that ownership is partial or temporary. Partial ownership has moved beyond yachts and ski chalets. Find out how businesses are capitalizing on this trend sweeping the middle class.
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In retail, you want your products to fly off the shelves and out the door--but only after they've been paid for. Theft--both by customers and employees--costs American retailers more than $33 billion per year. Entire retail chains have gone out of business due to their inability to control losses from theft. You can't make a profit if your merchandise is free. Implement these tips for minimizing employee and shoplifter theft.
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Results 1 to 5 of 5
Patents & Trademarks
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Obtaining financing to commercialize intellectual property is tricky, because intangible assets may have value independently of the business built upon them. In a dot-com world where knowledge is currency, cost and revenue are no longer adequate measures of value. Inventor David Martin's business is soaring on the wings of software that factors new elements into the equation for putting a price on intellectual property.
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There are pitfalls to commercializing technology via a startup organization. Despite these pitfalls, there are certain steps your organization can take to attract investors. Read the full article to learn more.
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Many patents are valuable assets and are worth the time and money spent in obtaining them. This topic overview asserts entrepreneurs should undertake an objective analysis of a potential patent's value prior to filing an application to avoid investing in a possibly worthless asset.
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The web has revolutionized nearly every aspect of human endeavor. The cliche goes that you can do everything from diagnosing medical aliments to investigating your genealogy while sitting at home in your underwear. This is equally true for entrepreneurs, who can perform virtually all of their business activities online. Before you spend a lot of time an energy creating the next big thing, use a patent search to make sure it hasn't already been done.
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Patents are powerful tools that grant their owner the right to exclude competitors from offering a certain feature of a product or from using a certain method of production or doing business. When understood and thoughtfully developed, this right can result in increased market share power.
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Results 1 to 5 of 6
Pricing
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No matter how many sales you make, your business will struggle if you don't watch your margins. One of the biggest mistakes made by startups is to confuse making sales with making money. New business owners seem to think that business is about busy-ness--that is, how many times the cash register rings. They fail to take even simple steps to ensure they earn enough to cover their costs as well as take home a healthy paycheck. Without that, you may as well be working for someone else.
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One of the biggest challenges for any business is pricing. This applies not only to a startup, but also to well-established businesses, especially those in lower-margin, highly competitive industries. The common theme with most pricing issues is risk: risk setting prices too high and you may push potential customers away; risk setting prices too low and you cut profits.
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Whether you're hawking hot dogs or high-tech software, you must decide
how much to charge. That means pricing yourself — the bane of many
entrepreneurs' existence. Conquer the dread of talking money and cash in.
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You often see or hear retailers' advertisements that promise you "quality merchandise at a fair price." Well, just what is a "fair price?" As you enter the retailing arena, you will soon learn that there really is no universally accepted definition. Most retailers use a 50 percent markup, but be certain you calculate yours correctly.
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When pricing your product, who you're selling is more crucial than what you're selling. Context, customer experience,
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Results 1 to 5 of 23
Product Development
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Innovation does not follow the same rules as run of the mill product development. Make your business' new product a barrier-breaking, curb-jumping, highly targeted success with these revolutionary tips from Guy Kawasaki.
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Attention-grabbing tactics for niche products include providing snappy names and packaging, placing cold calls, and befriending the media in an effort to win PR, says the founder of a specialty women's hosiery company.
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Learn the language of people's problems, and you'll discover untapped markets. Do research on keywords used by Internet searchers to find unmet needs that you can fill, with a new business or new product or service.
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"Mass customization" may sound like an oxymoron, but it's actually an
emerging business model — one that's getting a lot more attention. When customers create the products they want through mass customization, companies get what they need.
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Finding the right manufacturer isn't a one-step process. Instead it's somewhat like a treasure hunt--looking for that hidden jewel of a partner. If
you're making a new invention--let's call it a "thingamajig"--you can't exactly open the phone book to find a company currently making "thingamajigs" and ask for a quote. The author uses her experience in finding a manufacturer to help you find the treasure.
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Results 1 to 4 of 4
Suppliers
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Don't assume your next invention will be produced overseas. Several factors may make the U.S. a prime place for production. Use this guide to help you calculate the potential costs and benefits to both foreign and domestic options, then choose what's best for your business. Keep in mind that business cycles change, so revisit your operations periodically.
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Whether you're opening your first internet store or you're an old hand at online selling, drop shipping offers an easy entry point into buying wholesale products. A drop shipper is a wholesale supplier or manufacturer that will send individual items straight from their warehouse to your buyers' homes, on your behalf. Avoid an overstocked warehouse by using a drop ship supplier that meets both your and your customers' needs.
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If you've been in the retail business for any length of time, you know that the temporary trade shows held across the country each year are a great way to meet wholesale suppliers and find new products to sell. But you may not be aware that most major cities in the U.S. also have permanent trade marts, open year-round. You don't have to wait for the next trade show to keep your shelves stocked with the latest and greatest.
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Unless you have the rare good fortune to be self-sufficient, your company's productivity is tied to supplies you need from another company. How can you lessen the dangers inherent in this?
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