Picture a woman stepping out of her car in Manolo Blahnik shoes as a toy pinscher lounges inside of the Louis Vuitton bag swinging from her shoulder. Once upon a time, you could almost safely assume that she was a member of the economic elite. But today it's possible that this woman is an average member of the middle class only minimally splurging to own the luxuries she's always fantasized about, including the dog--even if that ownership is partial or temporary. Partial ownership has moved beyond yachts and ski chalets. Find out how businesses are capitalizing on this trend sweeping the middle class.

Publisher(s):	Entrepreneur.com	Keyword(s):	New Markets , Niche , Products
Author(s):	Alexa Vaughn	Category:	Products & Services
Content Provider:	Entrepreneur.com	Subcategory:	Overviews
Copyright Date:	10-15-2007	Save For Later:
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