What’s in it for your customers? To keep customers coming back, it helps to understand what makes them faithful. Learn the difference between low-involvement and high-involvement loyalty and why customers defect.

Publisher(s):	Edward Lowe Foundation	Keyword(s):	Branding , Customers , Loyalty , Marketing , Retention
Author(s):	T.J. Becker	Category:	Customer Service
Content Provider:	Lowe Foundation	Subcategory:	Customer Relationship Management (CRM)
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