Put your limited resources into retaining old customers because that's where your profits will derive. Advances in technology now let you determine the lifetime value of your customers so you can work to please your most profitable and eliminate your least profitable.

Publisher(s):	Edward Lowe Foundation	Keyword(s):	Customer Data , Customers , Profitability , Retention
Author(s):	Kristi Nelson	Category:	Market Research
Content Provider:	Lowe Foundation	Subcategory:	Customer Profile
Copyright Date:		Save For Later:
Rate Article:		Email Article:
Quick Link: