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Customer Service | Customer Feedback
Head Out on the Highway
Enterprise Rent-A-Car is in the customer satisfaction business. A measurement tool called the Enterprise Service Quality Index (ESQI) helped the car rental company expand and maximize profits in the 1990s. Enterprise’s success has resulted from integrating customer satisfaction into every level of the business.
Publisher(s): Edward Lowe Foundation Keyword(s): Customer Service , Motivation , Performance , Sales
Author(s): T.J. Becker Category: Customer Service
Content Provider: TEI - Presidents' Forum Subcategory: Customer Feedback
Copyright Date: 07-01-2004 Save For Later:
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