"Mass customization" may sound like an oxymoron, but it's actually an emerging business model — one that's getting a lot more attention. When customers create the products they want through mass customization, companies get what they need.

Publisher(s):	Edward Lowe Foundation	Keyword(s):	Customers , Feedback , Flexibility , Personalization , Product Development
Author(s):	T.J. Becker	Category:	Products & Services
Content Provider:	Lowe Foundation	Subcategory:	Product Development
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