Because generations were raised during different eras, they have particular sensibilities that shape their consumer behavior. So if you're waiting for a new group of customers to mimic the one before it, you're going to be disappointed. One generation's turn-on may be another's turn-off.

Publisher(s):	Edward Lowe Foundation	Keyword(s):	Baby Boomers , Generation Gap , Generation X , Generation Y , Marketing , Traditionalists
Author(s):	T.J. Becker	Category:	Marketing
Content Provider:	Lowe Foundation	Subcategory:	Advertising
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