What do customers want? Focus groups can clarify whether new business offerings appeal to customers, or assess how customers feel about existing products and services. This article discusses the basics: traditional and online focus groups, outsourcing and cost-cutting, and evaluating results.

Publisher(s):	Edward Lowe Foundation	Keyword(s):	Analysis , Customers , Feedback , Focus Group , Suggestions
Author(s):	Kathleen Conroy	Category:	Customer Service
Content Provider:	Lowe Foundation	Subcategory:	Customer Feedback
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