People are busy--too busy to read or listen to copious amounts of marketing copy. The key to writing effective copy is to get to the point--quickly--using language consumers are likely to respond to. That means every piece of copy used in your advertising and marketing materials should be there for a specific reason. Each word and sentence must work together to create a path for consumers to follow and lead to a way to take action. Use these 5 tips to give buzz words the boot and focus on actionable messages.

Publisher(s):	Entrepreneur.com	Keyword(s):	Advertising , Communication , Copywriting
Author(s):	Susan Gunelius	Category:	Marketing
Content Provider:	Entrepreneur.com	Subcategory:	Written Communication
Copyright Date:	10-02-2008	Save For Later:
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