Defining your target market and converting it into a customer base can be an expensive and time-consuming process. Part of the process involves identifying the goods and services you can offer that will attract customers and bring a return on your investment. As your business grows, it's important to stay in tune with your customers by identifying their changing needs early on, before your competitors have a chance to react. Define your target market and stay up to date with its needs.

Publisher(s):	Entrepreneur.com	Keyword(s):	Market Research , Marketing , Target Market
Author(s):	Lesley Spencer-Pyle	Category:	Market Research
Content Provider:	Entrepreneur.com	Subcategory:	Overviews
Copyright Date:	08-26-2008	Save For Later:
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