... an extensive article laying out the basics of putting together a marketing plan, knowing the options for advertising, cost comparisons, and writing ad copy. Numerous frequently-asked questions round out this useful article.

Publisher(s):	Edward Lowe Foundation	Keyword(s):	Advertising , Advertising Agencies , Direct Mail , Marketing , Written Communication
Author(s):	Barbara S. Dodd	Category:	Marketing
Content Provider:	Lowe Foundation	Subcategory:	Advertising
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