Cross-promotions allow us to combine an effective message with free distribution. In a sense, it is a new advertising medium with no monthly bills. There's no newspaper space to buy or postage to pay. Cross-promotions combine an effective message with free distribution. In a sense, it is a new advertising medium with no monthly bills.

Publisher(s):	Edward Lowe Foundation	Keyword(s):	Advertising , Control , Partnership , Promotions , Sales
Author(s):	Jeff Slutsky	Category:	Marketing
Content Provider:	Lowe Foundation	Subcategory:	Advertising
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