Crisis Planning Can Save Your Company and Its Most Valuable Asset: Reputation
Crises aren't limited to major dramas such as the Tylenol
product-tampering scare or the Exxon Valdez oil spill. Growing
businesses can be shot down by mishandling any number of things:
lawsuits, negative media coverage, discrimination and harassment claims,
on-the-job accidents, natural disasters, technology glitches, government
probes, employee threats or damaging rumors — even the unexpected
death of the owner or CEO. Entrepreneurs can be especially vulnerable to the havoc caused by business disasters.