You could pay Gwyneth Paltrow or Angelina Jolie millions of dollars to represent your company. But if you don't have the budget of Estee Lauder or St. John, some creativity and a four-legged friend could take your business far. After all, who doesn't immediately recognize Tony the Tiger, the Geico gecko or the Serta sheep? Marketing with a mascot is a cost-effective way to help consumers remember your brand.

Publisher(s):	Entrepreneur.com	Keyword(s):	Advertising , Branding , Marketing
Author(s):	Jennifer Grzeskowiak	Category:	Marketing
Content Provider:	Entrepreneur.com	Subcategory:	Advertising
Copyright Date:	08-25-2008	Save For Later:
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