Brochures: 10 Blunders You Should Avoid
Many businesses develop brochures to help promote their wares. These
brochures can be an excellent way to market your products and services
— if they're done well. Not all brochures are done well, however. These
mistakes can be embarrassing — worse, they can be costly. Following
are 10 blunders that you should avoid when developing a brochure to
promote your products or services. The "do's and don'ts" of designing and writing copy for brochures, condensed in this article for easy use.