The trick to repeat business is finding out what entices customers to return again and again. Tactics for improving customer loyalty include: exceeding expectations, creating an emotional bond, and keeping in touch with clients. Many companies have found creative ways to implement these tactics and bring their customers back.

Publisher(s):	Edward Lowe Foundation	Keyword(s):	Customer Relationship Management (CRM) , Customer Service , Customers , Loyalty
Author(s):	Kathleen Conroy	Category:	Customer Service
Content Provider:	Lowe Foundation	Subcategory:	Customer Relationship Management (CRM)
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