Most companies believe that a solid product with good service, delivered on time, is enough to create a competitive edge in most markets. Yet, research indicates that most buyers do not believe there's much difference among competitors' products. Predictably in that situation, most buyers defer to price. Learn how a clearly defined brand identity can help build your business, even in the face of fierce competition.

Publisher(s):		Keyword(s):	Advertising , Branding , Positioning
Author(s):	W.R. Max Carey	Category:	Marketing
Content Provider:	Kauffman Foundation	Subcategory:	Branding
Copyright Date:	10-15-2001	Save For Later:
Rate Article:		Email Article:
Quick Link: