When you launch an advertising campaign, your competitors are watching, too. So are government regulators like the Federal Trade Commission and state attorney general and consumer watchdogs like the Better Business Bureau. If you make a mistake in your ads, the damages can be steep, both in financial terms and in the blow to your reputation.

Publisher(s):	Upsize Magazine	Keyword(s):	Advertising , Best Practices , Laws
Author(s):	Roberta Brackman	Category:	Legal & Tax Considerations
Content Provider:	Upsize Magazine	Subcategory:	Lawsuits
Copyright Date:	04-01-2003	Save For Later:
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