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Marketing | Branding

As Markets Change, Perhaps Company Name Should, Too

Perhaps you’ve merged with another business and need a name that better reflects your combined resources. Maybe new capabilities or new market opportunities have caused you to outgrow your current name. Or maybe you need to escape the tarnished reputation of your current name. Whatever your reasons, if you’re considering a name change, here are some issues you should think about.

Publisher(s):	Upsize Magazine	Keyword(s):	Advice , Branding , Marketing , Name
Author(s):	Jim MacLachlan	Category:	Marketing
Content Provider:	Upsize Magazine	Subcategory:	Branding
Copyright Date:	08-01-2003	Save For Later:
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