To achieve innovation, companies must look beyond internal operations. The process starts with examining customer needs and discovering gaps left open by competitors. This article covers strategies for gathering client input and describes how to overcome challenges.

Publisher(s):	Edward Lowe Foundation	Keyword(s):	Communication , Customers , Distributor , Feedback , Innovation
Author(s):	T.J. Becker	Category:	Customer Service
Content Provider:	Lowe Foundation	Subcategory:	Customer Feedback
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