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Marketing | Media

After the Story Runs: How to Get the Most From Your Ink

Through skill or luck, you manage to get a story written about your company. Positive free media exposure is far more valuable than paid advertising; but if you don't make sure the right people see it, you aren't getting the most from your ink. Don't stop there; add mileage to your media coverage and make it do more work for you.

Publisher(s):	Edward Lowe Foundation	Keyword(s):	Advertising , Legal , Media
Author(s):	Kathy Watson	Category:	Marketing
Content Provider:	Lowe Foundation	Subcategory:	Media
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