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Products & Services | Pricing

7 Biggest Mistakes in Setting Prices

One of the biggest challenges for any business is pricing. This applies not only to a startup, but also to well-established businesses, especially those in lower-margin, highly competitive industries. The common theme with most pricing issues is risk: risk setting prices too high and you may push potential customers away; risk setting prices too low and you cut profits.

Publisher(s):	Entrepreneur.com	Keyword(s):	New Products , Pricing , Product Launch
Author(s):	Brad Sugars	Category:	Products & Services
Content Provider:	Entrepreneur.com	Subcategory:	Pricing
Copyright Date:	08-26-2008	Save For Later:
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