Entrepreneurs tend to exaggerate. They exaggerate the success of their business when talking to startup investors. They exaggerate the market potential of their products to find distribution partners. They exaggerate the soundness of their strategy to recruit employees. Funding your business without exaggerating isn't easy, but there's a clear line between optimistic exaggeration and outright fabrication. Here are some guidelines to help you get your startup off the ground without selling your soul or spinning a web of lies. Create a healthy foundation for your business by combining enthusiasm with honesty.

Publisher(s):		Keyword(s):	Funding , Investor Relations , Investors
Author(s):	Asheesh Advani	Category:	Fund Your Business
Content Provider:	Entrepreneur.com	Subcategory:	Overviews
Copyright Date:	09-23-2008	Save For Later:
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